Opening on Upper Street, the new eight-room site marks MASAJ’s largest studio to date.
MASAJ is set to open a new studio in Islington Square this June, bringing its expert, high-quality Bodywork approach to one of London’s most design-led neighbourhoods. Located on Upper Street, it provides a perfect setting for MASAJ’s belief that massage should not be an occasional luxury, but an essential part of modern life. Combining accessibility and familiarity with just enough distance from the pace of central London to feel like a genuine pause, the new studio has been created as a space to reset and recharge.
With London more burnt out than ever. Jaw tension. Tight shoulders. Nervous systems that never fully switch off. MASAJ Islington is here for that, meeting the growing need for safe, effective care.
MASAJ offers something more personal, more effective and more intuitive than either a clinic or a spa – it is entirely its own thing. There are no scripted treatments or one-size-fits-all routines. Instead, every session is shaped in the room by the therapist and the guest, with practitioners chosen for their expertise, instinct and individual style, and given the space and conditions to do their best work.
MASAJ Islington has been designed to embody that experience: calm, warm and understated, with every detail supporting the treatment rather than distracting from it. Bringing together modern hospitality, minimalist architecture and clinical precision softened by human touch, the space feels intuitive, quietly confident and service-led.
The treatment rooms are calm and carefully considered, with a seamless flow through the studio, designed to reassure the guests the moment they arrive. With a quiet attention to materiality throughout the studio, beautiful, organic finishes are sourced from considered suppliers, from the tiles on the walls to the fabric draping across the space. The design is set to create a grounded, sensory atmosphere that feels restorative.
As always, the focus is on creating the best possible environment for exceptional body work. MASAJ Islington features eight treatment rooms, including a fully accessible treatment room and two couples’ rooms on the ground floor. More than just a studio, it is a space that feels like it holds you – asking nothing of you except that you let go.
Co-founders Alice Vaughan and Scarlet Amies comment:
- “With this new studio, we wanted to create somewhere that moves at a different pace to the city. A place to step away, reset, and reconnect with your body. For us, it’s important that every guest feels seen, supported, and completely at ease from the moment they walk in. It’s also the next step in our mission to raise the bar for London’s best Bodyworkers, creating beautiful, safe and supportive environments where Therapists can do their best work and feel truly championed.”
Georgia Perry-Hilsdon, Vice President at Cain on behalf of Islington Square, added:
- “We’re really excited to be welcoming MASAJ to Islington Square. They’ve built a strong reputation in London for creating thoughtful, modern wellness spaces and are a great fit for the destination. Their arrival adds another layer to the mix here, giving visitors a place to slow down, recharge and prioritise wellbeing in the middle of busy city life.”
The Islington Square studio will offer the same treatment menu as MASAJ’s existing locations, with a simple, intuitive approach designed to meet a wide range of needs – from deep tissue and sports massage to support recovery, to pregnancy massage, restorative full-body treatments, targeted sessions for areas of tension, and MASAJ’s signature Facework treatments, designed to release facial tension and encourage a deeper sense of relaxation. There are no set routines or scripted treatments; every session is shaped in the room by the therapist’s own expertise, technique and intuition, ensuring no two are ever exactly the same.
With more than 11,000 five-star reviews and 90% therapist retention across its existing studios, MASAJ has built its reputation on one thing: seriously good massage, for every body.
For more information or to book a treatment, and to access the limited release Founding Membership – offering early clients the chance to lock in MASAJ’s best pricing for life alongside exclusive launch incentives, visit https://www.masaj.me/
Location: 116J Upper Street, London, N1 1QP
Open Date: 18th June 2026
Opening Times: Monday to Sunday, 08:00-21:45, with alternating Wednesday from 15:00-21:45
Book on the website: https://www.masaj.me/massage-islington
