TfL sets target of raising between £800,000 and £1 million on Poppy Day

Transport for London marks 10 years of supporting the Royal British Legion in its efforts to raise money for members of the Armed Forces.

By Joe Talora, Local Democracy Reporter

A roundel at London Bridge station, the white circular element emblazoned with poppies
Special poppy appeal roundel at London Bridge. Photo: TfL

Poppy roundels, specially wrapped buses and unique station announcements are returning to London’s transport network this week as TfL kicks off the capital’s annual Poppy Appeal.

It comes as TfL marks 10 years of supporting the Royal British Legion in its efforts to raise money for members of the Armed Forces

Londoners will be able to spot poppy roundels at 20 Tube, Overground and Elizabeth Line stations including London Bridge, Baker Street and King’s Cross, as well as several London buses wrapped with poppy designs.

Around 2,000 volunteers will be out in force at TfL stations on Thursday 3 November to collect donations from members of the public, which can be made by contactless payment, cash or online payment.

A special station announcement recorded by Eastenders actor Shane Richie will encourage customers to donate generously.

Money raised by the Royal British Legion goes towards providing physical and mental health recovery, wellbeing services and financial and employment advice to serving and ex-serving Armed Forces personnel.

Andy Taylor-Whyte, fundraising lead at the Royal British Legion, said: “We are extremely grateful for TfL’s fantastic support of the RBL’s Poppy Appeal each year. From the poppy roundels at stations to welcoming the hundreds of Armed Forces collectors who’ll be out across the network for this year’s London Poppy Day, we hope that commuters can help us raise as much as possible on this, our biggest fundraising day of the appeal.”

TfL has set the target of raising between £800,000 and £1 million on Poppy Day.

This year’s Poppy Day appeal looked to be in doubt and even faced cancellation due to planned rail strikes on Thursday 3 November.

But transport union RMT agreed to move the date of the planned strike to 9 November to allow the fundraising appeal to go ahead.

In a tweet, the Royal British Legion said it was “very grateful” and that the organisers “appreciate the significance of this gesture”.

RMT members will still take part in a national rail strike on November 5, 7 and 9.

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