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How TfL and City Hall are using cable cars to fight loneliness and social media ‘fear’

London may be a consistently busy and vibrant city, with crowds everywhere you go – but the hustle and bustle of our capital doesn’t reach everyone.

By Kumail Jaffer, Local Democracy Reporter

A woman in a colorful dress sits on a patterned seat inside a cable car, smiling at the camera.
Dr Debbie Weekes-Bernard, London’s Deputy Mayor for Communities and Social Justice
Credit: Facundo Arrizabalaga/MyLondon

London may be a consistently busy and vibrant city, with crowds everywhere you go – but the hustle and bustle of our capital doesn’t reach everyone.

In 2022, the Reconceptualising Loneliness in London report, commissioned by the Greater London Authority, found that 700,000 Londoners are affected by severe loneliness and feel lonely “most” or “all of the time”. This disproportionately affects young, low-income, LGBTQ+, single parents, deaf or disabled, or ethnic minority Londoners, according to the research.

In response, City Hall and Transport for London (TfL) have launched a number of schemes designed to help people in the city “build meaningful and lasting relationships” with each other – especially amid divisive and false rhetoric spread about the capital on social media.

Last week TfL launched their third ‘Chatty Cabins’ initiative following two successful runs in February and June of last year. The scheme, which involves a free 20-minute round trip on the cable car, pairs individuals and groups up inside specially branded cabin with a simple instruction – get to know each other.

To get the full ‘Chatty Cabins’ experience, the Local Democracy Reporting Service (LDRS) hopped on board the cable car at the Royal Docks Terminal alongside TfL’s Head of London Cable Car, Fiona Jones, and Dr Debbie Weekes-Bernard, the Deputy Mayor for Communities and Social Justice.

“This has been the best year of the scheme so far,” Ms Jones said, with TfL confirming that all 300 tickets listed were snapped up by Londoners and visitors.

“We love giving back, and we thought about how to create a safe environment to get people chatting and connecting.

“From feedback we’ve heard, there’s people who [met here that] are still in touch now. They might never have crossed paths in their day-to-day life. This is bigger and better than ever.”

Dr Weekes-Bernard, who has helped roll out the Mayor’s Loved and Wanted initiative, added: “It’s all about giving Londoners the opportunity to connect with each other, strike up a conversation, in a safe space.

“Even though London is an incredibly vibrant, busy city, there are those who experience levels of loneliness.

“This, alongside a couple of other initiatives that we’ve been developing, is just one way of just trying to allow people who are experiencing difficulties with connecting with each other, an opportunity to find a space, which we’ve curated for them, where they can strike up a conversation and make a connection that they might not have ordinarily have made.

“The basic premise is that just the smallest interaction can make an enormous difference. For some people, having a conversation and having [an encounter] like this in a cable car might be the only conversation they would have had that day, or even that week.”

London’s Loved and Wanted community spaces are spread across the city and give people the opportunity to come together and feel accepted, whatever their background. An interactive map shows the locations with the scheme funded by £1.8 million from the Mayor of London and the National Lottery Community Fund.

Dr Weekes-Bernard added: “London is a city for everyone. We’ve funded Loved and Wanted community spaces, which are about enabling people to find a space that’s local to them, where they can meet people, regardless of their background, strike up a conversation, get to know another person, but also, perhaps just learn something new about a culture that they’ve never come across or don’t know that much about.

“That’s as much about trying to tackle loneliness as it is around recognising that we’re living in some challenging times.”

Last week Sir Sadiq Khan announced £7million would be spent on combatting disinformation about London on social media.

He said the city had been subjected to a “relentless and unprecedented attack of lies and hatred”, with a GLA report earlier this year finding a nearly 200% per cent increase in posts over the past two years portraying the capital as dangerous or in decline.

Dr Weekes-Bernard suggested that this may have contributed to an atmosphere of fear around the city, potentially compelling individuals to become more reclusive.

“We know that social media can be a place which can both connect people and people find their communities online, but also it can be quite a divisive place,” she said. “Some of what people see can contribute to them feeling isolated, or feeling harassed or targeted.

“Our whole campaign is about trying to provide those occasions for people to come together, perhaps learn a new skill or take part in a particular initiative or a service that they might not have ordinarily come across.

“We know that we have to kind of be quite intentional about this. We can’t really leave people to just try to make these connections themselves, because we’re living in a time when there is a lot of fear around.

“So if we can do anything to provide spaces and opportunities for people to make those connections, then we’d really like to have to do that.

“We want to remind people that there are more individuals out there who are kind, who care about each other, who look out for their neighbours, than there are people who are intentionally quite divisive. If you spend a lot of time online and you’re from a particular minority community, you would think that this is an unsafe society for you.

“All of that work together, hopefully, goes some way towards enabling people to feel a little safer in our city, and to be able to counter some of the disinformation online.”

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