Barbican-based business in the Top 10 of Most Disruptive Startups

Returning for its 16th year, has unveiled its
annual Startups 100 list.   

A young man with his arms folded looking at the camera
Joe Seddon, founder of Zero Gravity. Photo: Courtesy of Zero Gravity

Returning for its 16th year, has unveiled its
annual Startups 100 list. 

Results come as a business survey finds 73% of London firms are
optimistic about the year ahead.

The UK’s longest-running index of the most promising new startups,
the Startups 100, has released its 2024 lineup and this year Barbican based start-up Zero Gravity ranks 6th in the list.

Zero Gravity is creating a tech solution for social mobility, partnering with employers to funnel talented students from low opportunities into university, work, and life. They have also been shortlisted for this year’s DEI award. 

The Startups 100, run by, showcases the top 100 new
UK businesses which exhibit innovation, solid financials, opportunity
in their market, a great concept and a strong customer base or

To support the launch of this year’s list, also
surveyed 546 UK small businesses on their outlook for 2024.

The results show that London is still the best location to start a
business in 2024. 73% of London firms said they feel optimistic about
the year ahead, the most optimistic region in the nation.

The Startups 100 Index has been running for the last sixteen years,
spanning all industries with the final list championing a huge range
of inventive and original ideas.

In previous years the Startups 100 index has predicted the success of
huge names such as Monzo, Deliveroo, and Notonthehighstreet, so it is
an extraordinary achievement for this promising business to have
ranked on this renowned list.  

Managing Editor of, Richard Parris, comments:  

“The ingenuity and innovation of the brands featuring in our annual
Startups 100 index never ceases to amaze, and this year is no
exception. Despite the crises of the past couple of years, we’ve
seen some incredible businesses from every corner of the UK in our
rankings. They may be tackling different challenges to one another,
but there’s a shared mood of opportunity and an optimism for the
year ahead that’s invigorating to see as we begin 2024.”

You can find the full list of startups here.

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